Krislee Kyle

(she/they)

Art Direction, Branding, Illustration, Packaging, Visual Design

I'm passionate about using visual design to tell stories and enhance products and services. Education in fine art informs my sense of color and desire for functional composition. A history in childcare and customer service shapes my empathetic approach to design. My areas of focus are branding, packaging, advertising, and illustration.

Red Light Vintage

Art Direction
Branding
Visual Design
Fashion

Red light vintage has been one of Seattle's primary vintage destinations since 1996 but currently lacks branding that shows its funky character and quirky charm. The current branding is limited and inconsistent across media channels. The challenge is to create a new logo and brand identity that communicates the brand’s purpose and ethos.

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Green Lake Park Wayfinding

Art Direction
Environmental
Layout
Visual Design

Green Lake Park’s wayfinding system is dated and inconsistent throughout the different signage. The park needs a unified look and effective wayfinding system that is palatable and easily navigable to a broad range of patrons. With a modern and playful color palette and art direction, the new wayfinding system is both fun and user friendly.

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New Age Meats Cultured Meat Packaging

Illustration
Layout
Packaging
Visual Design
Food

The Boomer demographic does not necessarily trust new technology when it comes to food. How do we get Boomers to be excited about trying cultured meat and to catch their attention enough to get them to purchase the product in store? By choosing a vintage aesthetic, New Age Meats appeals to Baby Boomers' nostalgia.