Jessie Smith

(she/her)

Art Direction, Branding, Layout, Visual Design

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Hi, I’m Jessie! Award-winning Visual Designer with experience in branding, art direction, layout, packaging, and illustration. I'm enthusiastic about the opportunity to define design problems through empathy, curiosity, and originality to create impactful design solutions.

Natty Vine Magazine

  • Art Direction
  • Branding
  • Layout
  • Print Design
  • Visual Design

American Advertising Awards Seattle 2022 | Gold Addy Winner for Magazine Advertising Campaign. Natty Vine is an independent magazine and brand about organic natural wine. Natty Vine is a fun, educational, and playful publication that speaks to new and old wine drinkers. It’s all about community, art, education, and organic wine.

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Red Light Vintage

  • Art Direction
  • Branding
  • Layout
  • Visual Design

The objective of this project was to rebrand Red Light Vintage to create a cohesive and vibrant look across all platforms to align with their characteristics and appeal to existing and new consumers. The visual tone and design for Red Light Vintage are bold to stand out and compete with other leading brands in this space.

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Sola Hard Seltzer

  • Branding
  • Illustration
  • Layout
  • Packaging
  • Visual Design

Sola is an organic hard seltzer brand that I had the opportunity to create. I started with research and then made a strong brand identity that felt youthful and fun while standing out from established competitors on the market. I built a logo system, flavor-specific icons, and a color system.

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Thank you!

Truly thank you to every person who helped me along the way of this wild journey. I am forever grateful to SCCA and my family who helped get me through this. Too my cohorts who became family, thank you for being you! Remember- Bird by BIrd