Becky Ravetz

This project establishes a resonating voice and visual language that is authentic and establishes the museum uniquely with its competitors. The concept of Mindfulness and Modernity is the visual driving force for the entire brand. This solution explores unifying the brand through a variety of mediums into a holistic aesthetic reflecting the brand.

As the ever popular K-pop phenomena Blackpink expands to international markets, the branding needs a new approach for a larger and world wide audience. The solution conceptualizes an identity that reflects Blackpink with a core visual language that spans holistically across the group’s comeback, world tour, and VR world release.

This redesign highlights an innovative solution focused not only on unifying wayfinding, but also encourages building community, education, and activity. This project explores opportunity to acknowledge indigenous people and land, promoting respect and awareness so users can understand and appreciate the rich history.